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Dawn Barclay

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Scared to Promote Your Business … You’re Not Alone

July 12 Dawn


Here’s how I know…

There will be times when you feel totally confident in sharing, then there will be moments when you step into an imaginary closet because you’re terrified to show you’re art to the rest of the world.

From the closet you will make assumptions that nobody else feels the same way as you.

In these moments you may start to question your commitment to creating your great work.

And that makes it painful, as well as lonely.

Whilst you remain in the closest shaking at the prospect of being yourself (promotion), throwing up at the thought of telling people about your message/art (marketing) and shirk away at asking people to buy the results you can help them achieve in their life, if they take action with you (selling), you’ll observe your world and wonder how others are finding their courage.

Peeking out from the doors you stand behind: you’ll ask, ‘How do they do that? What have they got that I haven’t got?’ And I have no doubt you will begin to question you’re ability, gifts and talents.

On the really dark days you’ll convince yourself that you’re the only person that is totally overwhelmed, fearing your own passion and battling with the ‘am I good enough’ question.  

These you may find are the darkest of days, only to be made worse by never answering the questions yourself with ‘yes, I’m good enough for what I choose to create today’.

You may start to believe that others have a ‘secret’ that you haven’t been told.

You may think that someone else has the key to the push open the door, and when you learn that everything will be easy. You may get so distracted by those convincing you there is a ‘secret, technique or unknown tool’ that you won’t be able to see that in your hands you already possess that what you seek.

Somebody one day, maybe even today, will say to you that the key you already have may not be easy but it’s the easiest route to your success (whatever that means to you). 

They may say to you that one of the keys is to give yourself permission to be you and be remarkable when everything and everyone else says ‘play safe’. See, some things are so simplistic we refuse to believe that the easy answer is the obvious.

Some days you’ll get so lost you’ll wander off in different directions: down avenues you know don’t feel right. Instead of focusing on focus, you go searching for validation that you’re ‘good enough’ maybe one day someone will hear your thoughts.

You’re good enough.

You may think that the dreams you’re creating are stuck on the ground, and begin to ask, ‘When is this ever going to take off for me?’ forgetting that the day you stepped into creating your great work, you turned the ignition and began down the runway.

That’s the day you took off.

You are already piloting.

Up there with the millions of others steering their own course.

Wave to me when you pass.

I want to look you in the eye, wink and say ‘told you weren’t alone’.

That’s how I know.

Monday Morning Pep Talk: Dare to Be You

July 9 Dawn

Dare:

An act of daring, to have courage, a challenge. 

What challenge are you accepting for yourself this week?

Mine was creating some content that isn’t a 1600 word essay! Hope you like it.

Dawn

xx

“It doesn’t matter who you are, where you are, if your past was good or bad. It doesn’t matter your her-story or his-story, your life success and quality is created with what you did do, not by what you could’ve done.

Where do you dare yourself this week?

Sign up for the Dare to Be You Ebook below.

 

110 ‘Quick’ Little Biz Tips for New-ish Solo Business Owners

July 7 Dawn

Woa! Before you scan down the page.

This little list is my list. These are my thoughts based on my experiences.

I hope you have a very different list, you do don’t you? Go ahead and share them in the comments,when you get there.

Or if you’re just starting out, ask a question, please.  Anything on the list that makes you go ‘huh?’

Remember to subscribe the comments, so you get an answer.

‘Nuff said.

Onwards.

110 ‘Quick’ Little Biz Tips for New-ish Solo Business Owners

0.5 (Just thought of this after hitting publish.) Don’t sign up for anything unless you’re prepared to do the work.

1. Love your customers and clients.

2. Marketing is not a dirty word. It’s just (or can be if you let it) as creative as the fun stuff. Don’t let anyone fear you into thinking it is. ALL it is is telling people over, and over, and over, and over what you do, how you do it, how they can get it – in a language that they understand. 

3. Never get paid on outcome based work. Always get paid for the work you deliver.

4. Never, ever, ever take your business to bed with untrustworthy peeps. If it doesn’t feel right, you’re probably spot on.

5. Get a contract signed if you’re in a partnership.

6. Stand for something much bigger than you.

7. Be remarkable or go home.

8. Work with your ideal client, you’ll have a heck of a lot more fun.

9. Write your business materials as you talk, not corporate woowoo trite.

10. It’s quicker, easier and less hassle to pay someone to teach you what you want to know.

11. You don’t need to know any HTML is a complete lie. You do.

12. Never put off showing who you really are.

13. Your family and friends will never really understand you’re business baby, seek support from those who do.

14. Never, ever, ever, work for free, ever. Trade if you have to.

15. Run your business as a business, have fun but get serious.

16. You cannot copy another business, be unique and you will find your place.

17. You will get tired and emotional. Take more breaks.

18. It’s hard work, get used to it. 18 hour days aren’t for everyone.

19. Ask for help. Ask. Ask. Ask. Reach out to people.

20. Get in there, get dirty, make plenty mistakes as quickly as possible.

21. Step out your own area of expertise to learn what you need.

22. Smell BS before you’re covered in it.

23. You cannot do it ALL alone. Ever.

24. When success happens. Be ready for it.

25. Don’t ever stop marketing, even if you’re delivering.

26. Be authentic from Day 1.

27. Say no if you don’t have the time.

28. Always remain true to your core values. Always. Can’t decide? Go back to them.

29. Learn to take feedback.

30. If you aren’t excited about what you, sure bet you’re customers are bored too.

31. Don’t appeal to everyone. It doesn’t work.

32. Decide who the buck stops with.

33. Nothing is perfect 1st time round. Get  it out there.

34. Be vulnerable. Don’t seek approval from others.

35. Plan as much as can be planned. Then let your clients decide.

36. Deal with your money crap (if you have any) sooner rather than later.

37. Don’t ignore the problems, they aren’t going away.

38. You are a business owner from Day 1. Act it.

39. Focus. Don’t get distracted by the next shiny new thing.

40. Give 100x more than a client expects.

41. Don’t argue in public (even online.)

42. If cash flow is an issue, take the shortest route to paying your mortgage. Create after the rush.

43. Never build your property on someone else’s land. (i.e. Facebook is not yours, neither are free websites.)

44. Commit yourself to your ideas.

45. Prepare to make sacrifices. Does that washing really need done?

46. Always be willing to help others.

47. Never forget to thank.

48. Resources is not all about money, what else do you have?

49. Speak well of your business. Always.

50. No one is born a business owner, everyone begins at the same place (usually from scratch!)

51. Inspire. Inform. Ignite. Before you do anything else.

52. Never spam, it’s just wrong.

53. Turn up on time, everytime and be willing to learn also.

54. Treat customers with the same respect you give your loved ones.

55. There are no instant overnight success secrets. None. You may be duped into buying it one day. Shut down the noise.

56. Only buy what you need at start up, not what looks shiny.

57. Speak to people who have been there, done that, got the T-shirt and can prove their achievements.

58. Find out if people need and want your product first before you create it.

59. Start marketing/networking/building meaningful relationships before your service/product is ready.

60. Get out the work that’s wanted, not what you think is needed, make amendments later.

61. Create the culture you want from Day 1.

62. The business you start, won’t look the same in 2 years, it won’t. Get over analysis paralysis.

63. Would you buy what you offer? Don’t sell it if you wouldn’t.

64. You need a strategy, not necessarily a business plan.

65. Always add to your own learning.

66. What works for that other little business, may work in yours.

67. Focus your business, not the failure statistics.

68. If you want to change routes, do it, don’t flog a dead horse (horrible expression!)

69. Some stuff (even the boring work) needs to be done by you. Get over it. Get it done.

70. Don’t expect complete freedom, not at first. That is a massive myth.

71. Tell people you’re busy and shut the door.

72. You can take risks, but you aren’t a stunt person (unless you are!)

73. Fall in love with your customers (have I said that already?)

74. Working harder is not working smarter. Think about what you’re working on.

75. Work hard, but never on the work that’s wrong.

76. It’s up to you to tell people the value of working with you. They can’t guess.

77. Build it (website) and they will come is complete hoohaa.

78. Build a website that works. Minus comic bloody sans.

79. Don’t dare ignore your clients until you want something.

80. You are your boss. Would you hire you? Get serious if the answer is no.

81. Celebrate your achievements, even if you have to go to a pub on your own.

82. If it’s not out there, expect no return.

83. Follow a handful of people who are doing what they say, watch what they do.

84. Never try and replicate another, but if you like a strategy someone else has, use it. If it works for you, thank them.

85. Do your research. Find out what people want.

86. Keep your credit card at home at free seminars and courses.

87. Unless your Amazon, don’t act like Amazon.

88. Show up as you, always. Not a fake version of you.

89. You have full accountability, ownership and control. Accept it, it’s awesome!

90. Love your customers and clients (oh, again!)

91. You will fail. Lots. Mistooks will be made. Own up, move forward, don’t dwell.

92. The small things do matter, make them happen and create a red carpet experience for your clients.

93. Your customers aren’t in your home office, get out the house.

94. If it’s not fun, what are you doing it for?

95. Somethings take longer than others to implement.

96. Don’t let someone else’s ‘rags to riches’ story become yours.

97. Speak to someone about your fears.

98. Information should never have you in overwhelm, not if it’s good information.

99. Be honest about your finances.

100. Take one full day off a week. No excuses. Yes, you can.

101. Step out your business and see what’s happening in the business next door.

102. Don’t ever be shy to accept a kind gesture. Never falter in giving them away.

103. The people who have requested to hear from you (your sign up list) are more important than Social Media.

104. Never got to a networking event to see what ‘you can get‘.

105. Never turn up online asking ‘what can I take’. Give first.

106. Be there for your customers and clients, not Google.

107. Take care of your health. If you aren’t there, your business stops.

108. Know your ideal client. Write her/him a letter. Talk about their fears.

109. Share what can be shared. Expect nothing in return.

110. To be continued…

Invitation: Thursday 12th July 8pm (GMT) Marketing Is Not a Dirty Word. How To Market Your Little Biz Without Selling Your Values + Your Soul

This event is over.

If You Haven’t Done it Yet, Are You Ever Going To?

July 6 Dawn

 

This baffled me for a long time.

Let’s say two people wish to make massive changes in their life.

Both talented, both passionate, both exceptional. Both have all the resources they need. Both have the acquired the learning, got the information, both have the ability, the experience and skills. Both are on equal footing.

One goes for it.

The other hasn’t. They say.

‘I haven’t done it yet?’

‘I want to but I’m not ready for that, yet.‘

‘I want to start that but I’m not sure how, yet.’

‘I’ve not got round to doing that yet.’

Are they?

  • Waiting for perfection
  • Scared and won’t admit it.
  • Information gathers and not appliers.
  • Getting bogged down in the detail.
  • Full of the talk, but no action.
  • Stuck in analysis paralysis.
  • Waiting for permission.
  • Waiting to until conditions are perfect.
  • Using yet to cover up something else.
  • And millions of other excuses.

The other person is:

  • Making mistakes and amending as they go.
  • Scared but asking for help.
  • Making decisions
  • Taking action
  • Seeking others.
  • Embracing risks.
  • Exposing their vulnerabilties.
  • Making the best choice at the time.
  • Seeing the big picture and the end result.
  • Not waiting for anyone else.
  • Accepting they are unique and showing it.
  • See ‘not yet’ as an excuse.

What are you not doing yet?

What’s really going on with you?

What would your life be like if you choose ‘it’s done’ over ‘not yet’?

 

10 Lessons Dogs Can Teach Us About Life and Living

July 6 Dawn

The biggest teacher I have had ever had the pleasure of learning from had four feet, a wet nose, teeny ears, were covered in fur and had really sharp bloody claws. She’s left now, but she taught well.

Ready?

Oh, and if you have a brilliant lesson from your four legged one, please be my guest, share it in the comments at the end.

Lesson 1# Don’t hold grudges

A dog can eat your best bra, wee the floor, scratch the sofa, eat and spread about Cat Litter Tray Biscuits but all that is forgotten about in 30 minutes as you cuddle up watching telly. With humans, we like to have a teeny cross word and go to bed not speaking, then avoiding each other for weeks.

Lesson 2# Live in the moment

Ball. Ball. Ball. Car. Car. Car. Food. Food. Food. Sleep. Sleep. Sleep. Repeat.

Dogs are present, living each moment to the fullest.

The only games they play are games that they love.

With humans, we appear to always live in the future, and can be spend too long playing games we’ve learned from the past.

Lesson 3# Learn to trust

Sadly, we humans can do the cruelest, unspeakable acts to a dog, and yet with time, care, love and in the right hands their trust can be won again.

We say, ‘I’ll never trust’ again, and push away real love to protect ourselves. That makes no sense.

Lesson 4# Love the shite you’re in

Dogs love the celebratory roll in fox poo during a walk, and don’t let it affect the rest of the journey.

We on the other hand, can have a few rolls in it and think it affects the rest of our life.

Amber

Lesson 5# Embrace your wild moments

Let go. You don’t have to chase your back end, or run around in circles in the garden, but every now and then, let the wild you out to play. Dogs don’t worry about other dogs are thinking of them.

Lesson 6# Live today as if you’re experiencing it for the first time

For my doggy teacher every walk was a new adventure, even though she had been there hundreds of time before.

Every smell, every human, every greet with a new person, the seasons, the river she dived in, every day all of it new.

We repeat the same behaviour and habits over and over, live each day as if it’s your last, is great saying we click ‘Like’ to on Facebook, and hardly ever carry out the intent behind the words.

Lesson 7# Love deeply

The horrible fact is that our pets leave too soon.

The lesson needs no explanation, even if they eat your socks.

Carry on.

Inca

Lesson 8# Love unconditionally

Maya and I never argued, not once. She did her thing, I did mine.

Why can’t it be that simple with human beings?

It’s not love if you want to change someone. That’s fear.

Lesson 9# Play

For dogs this is natural. The learn by playing. They don’t ever get to a point when they think ‘oh, I’m 8 now, no more playing!’

You have it too. It’s not left you, you’re still curious, you haven’t lost it.

Lesson 10# It’s okay to growl every now and then

Feel what you feel. Growling is a dogs way (generally) to say back off, back down, I’m scared, I’m not the happiest of canines.

Own your feelings, but try not to draw blood, k?

Your Turn

Lesson from your dog?

 

You Have to Start Somewhere. So Start. (Or Kick Yourself Later)

July 5 Dawn

When I was 21 and 3/4’s I temped (which is snazzy word for dogsbody, poor dogs, they don’t deserve that.)

Have you ever been The Temp?

No?

Okay then, let me see, *thinking*.

Right. Have you ever been in a situation totally out your depth? Perhaps you’ve sat scared in a meeting dreading you’re turn, because you perceived that others were more qualified to speak than you.

Or have you been at a networking event and got yourself a case of the ‘noddy-dog-uh-huhs‘, keeping quiet because you hadn’t got a clue what the conversation was about?

Perhaps you’ve started a piece of work, a project, brought alive an idea only to call halt and not finish, because you fot it into your head that you weren’t ‘good enough’? (Good enough to what? Good enough compared to whom?)

Okay, are we all on the same page now? Excellent.

A lesson in you have to start somewhere (or how not to be a temp)

The funniest assignment (to my 21 and 3/4’s no empathy, inexperienced, completely unaware self) was for a housing agency.

The manager arrived in work each day with a 6 pack of Becks beer, by noon they were drank (and she was drunk). At the same place, there was a team lunch on the Friday, the office got locked and bolted at 11.00 and corked again at 3.30, without the Manager, she was never to be seen again until Monday morning. Funny? I was 20 and 3/4’s, yes it was bizarre, today I wonder if she got help.

Once that little spree was done, I got my new mission, which I choose to accept, for a charity based in Edinburgh.

As soon as I arrived on the first day I got hurried into another office by a verybusybusybusybee in clicky heels carrying a clipboard. Until that point I had been in so many places where I had been rushed into cupboards, small spaces, desks in fecking hallways, anywhere that the ‘temp’ work could be completed, no windows, fresh air or contact with anyone else my initial thought was, ‘here we go again’.

Side: Do some places think temps are decendants of escape artists but with admin skills? Teeny-tiny spaces. Give temps air, you swines!

I digress.

Ms BusyAsABusyBee asked the obligatory better be nice to the temp question, ‘Would you like a coffee?‘, said in a tone that actually meant, ‘You won’t be wanting a cup of coffee, will you? Because I don’t really want to make you one and we have ‘proper jobs’, sadly I’ve been landed with you’.

‘That would be lovely’, replied my cocky 20 3/4’s self.

She tutted. And flew out the door, buzzing down the hall to a place I probably wasn’t going to get invited for lunch.

I waited half an hour, taking in the room I’d been shuffled into. The room was really swanky. The view stunning, being able to see right across Edinburgh. The office was filled with unique furniture, a massive oak desk, one that I imagined proper ‘writers’ write at, I thought I was in Ms Bees office, or at least someone pretty high up in the chain of this non-profit.

I was just deciding whether to have a nosey at all the leaflets on the desk when my coffee arrived, only no Ms Bee, someone new, ‘I take it you’re the temp?’ she asked without looking at me.

Crickey, did I go too far with the bee?

‘Yes’, I replied ever so smiley, smiley, smiley me.

‘Mr X, (I’ve changed the name for confidentiality purposed. Their name wasn’t ‘X’, I mean, I wasn’t in the Home Office or MI5 or anything) will be a little late, you’ve just to get settled in until he gets here.’

‘Will he be inducting me?’ I asked. (Inducting. What a silly word. That is such an HR word. What happened to showing me the ropes?)

‘Uh-huh. You are his PA’, she stung.

‘PA?’ I asked. What the hell was a PA? Short for Piss Artist? Public Announcement system? Pack Animal? What type of charity was this?

Sadly, I have one of those faces. The Giveaway Face. I can’t hide my thoughts, I do look like my feelings, plus I have runaway eye brow that raises and a mouth that leans to the side when confused-eth.

‘Personal Aaaaaa-sistaaaant, to the Director’, there went sting No 2.  ‘Please say you have experience’, she added.

What the hell was a Personal Assistant?

‘Oh. right. Excellent,’ cocky me replied.

‘This is your office’, she said.

My giveaway face, gave it away again.

‘Mr X’s is here.’ She opened the doors, and sure enough another office, bigger than the one I was in. My first thought was did the people fundraising, running marathons, baking cakes, walking in China along a wall know they were buying art for this charity?

So there I was, already an enemy to the Bee and the Wasp because I was being arsy, plus I had no idea what a PA’s role was, but it’s fair to say idea I was utterly out my 20 3/4’s years depth.

Now, I had okay admin skills, but I was no Billy-Gatesy-Boy, I couldn’t decide what was for tea most nights, and I still can’t. Imposter. I felt like an imposter. But, I really needed the money.

When the Director eventually pitched up, he was all excited at my arrival, obviously without a Pack Animal for a while.

After the quick, ‘how-d0-you-do’s, weather is nice, did you get here okay, that’s a busy bus,’ conversation. I decided I liked this chappie. Do you ever feel that from peeps? You get an instant liking?

So, I grew up.

And owned up.

I explained to him that there had been a mistake, that I’d never carried out this role before, and if he wanted to phone the agency to get someone qualified I’d understand.

He said, ‘Let’s give it a week and then see, shall we? We all have to learn and it begins with starting somewhere.‘

This guy must have been desperate and that statement has stuck with me ever since.

You have to begin somewhere. You have to start.

He then gave me a presentation to prepare for the Friday, told me I would need to organise the two Managers training events happening on the Thursday/Friday including the catering, and that I would be required to take minutes on the Tuesday. Could I organise his flights, accommodation and travel to a conference he was attending the following week in London — he then handed me the credit card to book and pay for all of the above.

Feck, yeah. I could do that. Or at least try it, and I had to start somewhere.

Look, this wasn’t a career role for me. I didn’t want to work in admin or be a PA but it taught me two massive lessons which I want to share with you.

Lesson 1#

Getting in the deep end isn’t that bad — sure, nobody wants to wing it everyday, but are we usually more capable than we think we are?

Are you dismissing oppportunites because you think you aren’t good enough…yet?

I spent my evenings that first week in the library (that’s a building that lends books, remember them?) and reading about how to take minutes, event planning and how to write business letters. I borrowed a typewriter and clunked my way into the night typing cat, rat, dog, over and over and over.

Lesson 2#

We sometimes have to stick our neck on the line and actually do the jobs and tasks that scare the heebies-geebies out of us.

Many peeps sit back and wait for the person next to them to stick up their hand.

Have you ever pulled back and at the same time you’ve thought:

I can do that.

I have the ability.

I know I can.

Let me try.

How do we know what we are capable of unless we stick our hand up? And I don’t just mean to the requests of others, to say yes to yourself.

Lesson 3#

Life lessons aren’t just in books, courses, seminars, blog and workshops.

They come from one-liners, an aside comment that stops us in our tracks, leaves us thinking for years and changed for a lifetime.

We all have to start somewhere.

In those moments when you hear ‘YES’ coming from your own thoughts, consider going for it.

You’ll learn as you go, you’ll screw up, you’ll make mistakes, perhaps feel out your depth, and?

I mean that. So what?

We all have to learn, we all have to start somewhere.

You’ll hear the internal Ms Bees and Ms Wasps with their chitter-chatter telling you not to, let them rant.

To Do:

You probably won’t remember reading this later on today, or next week, but perhaps in a month or so when you’re presented with the moment where you can say ‘I can do that’, you’ll grab it and say peacefully to yourself, ‘Gotta start somewhere.’

‘Till next time,

 

 

 

PS: What are you scared to say yes to? What’s in your way? If you need help come to the next webinar on the 6th July ‘Sorting the Crap That Is Stopping You From Creating Your Remarkable‘

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