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Dawn Barclay

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Moxie Business: Creative & Courageous Business

The Two Biggest F Words That Will Kill Your Business Success

December 5 Dawn

  • Are you sitting on a great idea, plan or project? Scared to release it to let the world judge it’s impact?
  • Are you playing small?
  • Do you only go so far to the edge of your comfort zone in business and never make the breakthrough steps you know you are capable of but fear keeps you back?
  • Do you worry what people with think about you and say behind your back?

Let me tell you a truth …

I waited a 18 months before I started speaking about helping ethical and hippy solopreneurs!

I would get serious cold feet and not market it because I was scared what others would think about the next venture.

The thoughts that raced in my head were:

  • I’m not good enough
  • What gives me the right?
  • I’ll wait until all clients are getting results.
  • There are people better than me.
  • I’ll be laughed at.
  • I don’t know enough yet.
  • Can I really work with solo business owners?
  • Will people like me and my approach?

I wrote about it poured my guts out about this, you are more than welcome to check it out.

Here’s the strange thing …

I was working already working with solo business owners for a few years before.

I was building websites, sharing how to blog, teaching people how to build an email list and autoresponder, how to find their niche, teaching marketing, and how to write website copy and other yummy business stuff.

What the hell was going on?

Clients were telling me to launch a website. I would reply ‘Oh, I just love doing this stuff to help.’

The truth was, I really loved it, and I was scared.

I had already hired and worked with some of the most amazing coaches, marketers and copywriters. Folks that to me really knew their stuff.

When working with clients I’m confident, do you ever feel that?

When you’re in the moment with a client there is no fear or fraudster feelings?

Geez, I’ve spent more on my business education than I have three times at college … and more time learning and applying.

Nothing excites me more than seeing an a-ha moments or business breakthroughs when with a client.

When people say, ‘I’ve got it. I understand, I know what to do’ and they go off and take action and get results, I’m honoured to be a part of that. I bet you feel that way too doing what you love.

So the fear wasn’t about doing what I loved, the fear was about letting others know what I was doing now.

The fear was wondering what other people would say. The fear was others saying ‘Who does she think she is?’

You Will Never Know Everything

Read that again. You can’t possibly know everything. You will know a heck of a lot about your chosen field and expertise.

Such a waste if your fear is bigger than your purpose.

A crying shame if you let feeling of not being good enough override I am good enough today.

It’s a Common Problem

So you feel fear and like a fraudster. Read this s-l-o-w-ly: so do millions of others.

You think I lie? No. Don’t be fooled. No not even by those who are ‘Super excited at their new project’. Nor the ones ‘Woop Wooping’ all over the place because they have had such an awesome day. In my experience every single business owner I have worked with has talked about fears and being judged by others.

You think you’re alone? You aren’t. Once you start building relationships with other solo business owners I promise (and you can hold me to this) that eventually the truth will come out.

And once you find a group that you can share your fears, hold on to them. Help each other see how ridiculous it all is.

Manage Your Fear and Fraudster Feelings

This is only something you can do. And here’s another thing, as soon as you have kicked the fears you have today up the street, when you and your business grow don’t be surprised if new ones arrive for you to deal with.

It’s all part of the ride. You will face new experiences every day as long as you are in business.

Lean into your fears is one of my favourite sayings. You don’t have to challenge it, conquer it, break it. Lean in. Bend it. Let it break by itself.

How?

Notice all the stuff that you’re putting off, not putting out, not saying because you are scared of the comments and the opinions from others. You know them. You don’t need me as a your coach to help you say out loud what you already know inside as the root cause to what is holding back.

Write down the fear. Write it down and then choose someone you trust and ask them to challenge you on it. Let them help you rip apart the untruths and get to the root of why it’s there.

And the fraudster thing?

It’s all wrapped in fear.

Answer now.

Are you a fraud? Yes or No. Or are you scared others may think you are a fraudster? Are you scared of the  opinions of others or your opinions about yourself?

Write down why you think you are fraudster? How big will that list be? Not very.

Now write down all the comments and opinions you think others have about you and ask yourself this, ‘Why does their opinion matter?’

You don’t have to do business in fear. You don’t. Go back to your reason why, your values and your purpose. Let everything you do come from that place inside you that is honest, full of integrity and compassion.

And the critics? Let them crit – they will anyway.

They will always be there. Yes, sometimes you will have to answer them, but answering to them is not the same as letting them run your business. Don’t let them in the door.

Do what you can today. Release what you know you are more than capable of. Stand up. Stand out. Nobody can do this for you.

And if you don’t? What’s your alternative? Pack in? No, thought not.

 

Is Your Little Business Testing Your Values?

December 4 Dawn

You have strong values. You won’t do anything to jeopardise your own ethics and standards.

Me too. But what would you do if communication and messages got all mixed up and resulted in you having to bend them to such an extent where you were left feeling uncomfortable?

You’d never let that happen? No. Neither would I. But I did. And completely oblivious of my own part until it was too late to change the path.

Nothing serious but it did leave me feeling a little angsts to say the least. But should it matter if it’s serious or not? Should we bend our values?

In fact, I had to run what happened and the content past a few people before someone said, ‘You colluded. Ask yourself why.’

Interesting. Colluded? Totally spot on. I wanted to please my client.

This wasn’t a major event but it has me questioning again how important our/my values are in our/my business.

My answer: crucial.

And on reflection I’m surprised this little test of mine hasn’t happened for a while. (It used to happen a lot when doing contract and funded work. Being asked to treat clients in a specific way did not sit well!)

Business tests your values.

If your values are strong I have no doubt you will live them, walk them and talk them.

Tests like the one above will come up every now and then.

When you’re solo, maybe when you’re just starting out, or perhaps when money is tight it’s tempting to take any work that comes your way. But should you accept what’s on offer if it doesn’t sit well with you?

I say no. I also say you have to make a living. You need to eat and pay your bills.

However.

I believe we should never forget what we are about.

To constantly review what we’re doing, how we are doing it, why we are doing it is an ongoing process.

To clearly define our values is crucial. To stand by then is vital.

There will be moments when you’re asked to put our money where your mouth is. When you have to decide what’s right for your long term business strategy and balancing it with the needs of the now. When you have to go through all aspects of your business from the top to the bottom and ask yourself ‘does this meet my values’? And if it doesn’t you need to address it.

Great businesses are built on solid foundations. Sure buildings move and bend from time to time. But to move them too far so that the structure is damaged forever isn’t a great idea.

When people come into your business who want you to bend your values, send them packing.

Values are a lifetime building up, and can take a second to destroy.

It’s not worth it. And even the smallest bends (like my own) will never sit right.

What do you think?

How Not to Use Facebook Events, Tagging and Groups for Your Business (A Teeny Rant)

August 31 Dawn

You all know that Facebook is my preferred procrastination strategy and Internet addiction of choice.

Where I used to say ‘I’ll stop for a ‘cuppa’, I now say ‘I’ll stop for a cuppa and a wee 5 minutes stalking session on Facebook’. 

Stalking?!

Hell, yeah! You mean that’s not what Facebook for? 

No? Darnit.

On more than one occasion I’ve caught myself looking at holiday pictures of somebody I don’t even know and saying to myself ‘that’s a nice villa’ or ‘wow, that looks tasty’ as I clap my eyes on their holiday eats.

I think, ‘why are there no photos of me’, and then it hits I wasn’t even there. Quickly I get the hell out as I’m invading a space where I have no right in being. So yes, I would class that as mini-stalking.

We both know that stalking is unwanted and/or obsessive attention by an individual or group towards another.

But let’s reverse that, let’s talk about…

Little business owners using Facebook to market their business and who are obsessively trying to grab attention by unwanted means.

In particularly let’s hash out the attention that some seek via the Facebook events/groups and tagging features.

You.

Know.

Who.

You.

Are.

Names (at this stage) will be spared.

But for the sake of this post we shall call you Curly. (Curly?! I’ve no idea, it’s the first name that popped into my head, I don’t even know a Curly!)

So ‘Curly’ here we go…

Upfront-i-ness: The other weekend I accidentally invited everyone to an event I was taking part in my home town (Edinburgh). If you and I are connected through Facebook you may have thought ‘Dawn, I’m in South Africa!’ or ‘Yeah, like I’m going to travel 3000 miles for that tomorrow!’ or worse you may have thought I’d skipped over to the dark side to join you.

Unlike you Curly, I do try to treat people with the same respect I would show them off-line. So, I apologised…

Why?

Because the Facebook features of events, tagging and groups has made it mighty easy for little biz owners like you and I Curly to engage in a new level of spam. Personally I don’t like spam being one of those vegetabl-tarian people ‘an all.

I know you may be thinking ‘that’s the way that Facebook is done’. 

If you do think it’s okay to carry out the behaviour below Curly can I recommend this course? I attended in 2010 and it was one of the best courses I have taken on using Facebook for Business.

Curly, you may not realise it but you are using Facebook and drawing negative attention to yourself.

Let me explain…

Events Feature

It appears you have developed a common condition called face-y-book-biz-owner-lazyitist-zilch-etiquette when it comes to creating events Curly.

You create an event and invite everyone whether or not the people are interested and/or in the geographical area (if it’s an in person event).

Not content with that, you then use the event you created to email everyone again x10+. And then you add status updates that have nothing to do with the event to the actual event page.

Why do you do this? 

Is it because you know every time you update or comment on the event, this is displayed in the 4999 people you invited? Do you think that their connections will see what you have posted and sign up for your event?

You could spare us all Curly and use the Facebook list feature to separate your friends, erm, into lists. And yes, it will take a while because you do have 4999 friends.

See, I’ve got lists called: Edinburgh Peeps, Social Media Chums, Courses (various lists of people I have attended programs with), Blogger Peeps, Friends + Family, Personal Development Peeps, Careers Peeps and so on.

I know that if I’m doing something in Edinburgh, I would only invite people in Edinburgh. And I would say on the event page something along the lines ‘I’m inviting Edinburgh peeps to this event, if it’s not for you, apologies for intruding but if you know someone who will love, please share’.

Why do that? Because at least the people who have no interest in the event will know I considered their personal space, it’s polite Curly.

Tagging Photos

I know you love this feature Curly, I observe when you upload a photo, you write a status update and then tag (using the @ symbol in Facebook) a wheen of people so that your  picture, name, product, service is seen by the person tagged and their friends.

Don’t you think this is just rude unless the person is in it, or it has something to do with them, or you know they will love it and it will be of interest?

Worse for business though Curly is tagging a picture that has feck all to do with you and your business. WTF?  Pictures of quotes and cute kittens or the ‘motivational quote of the day; usually involving a beach or some big text just to grab attention, come on. It’s annoying. Stop. It.

Earn your attraction stripes.

If you’re going to tag people at least tag them in something that would interest them, is of value, or you know they would like. 

Make them smile, not seethe.

‘People don’t have to approve the tag’, you may say.

The majority of people aren’t aware of all the strategies and tactics little business owners use for their business marketing on Facebook Curly. 

I’ll assume you know this. Therefore the responsibility is yours to stop being so darned lazy and learn how to engage with people so they want to share your information without you facey-booky-spamming them.

Why should you expose people to crap and expect them to clean up your dirty work? Would you stand outside screaming ‘oh, look at me, look, look, look, looky at me, see me, see me’? No? So what makes it acceptable anywhere online?

I’m teaching people how to censor your tags you Curly, I’m telling them that if they are sick of being tagged in crappy photos and want to approve them first they need to do this:

Go to Home and Click on Privacy Settings

Click on Edit in Timeline and Tagging
Use these settings or choose your own preferences

I hope you don’t mind.

Moving on to Facebook Groups (or the misuse of)

Curly, belonging to groups is lovely.

Being invited is wonderful.

Being added to a group without permission. Meh.

It’s like being stolen from my house, blindfolded, thrown in a car, and then dumped in the centre of a party where I know nobody and have no idea what the hell is going on. I didn’t ask to go, I maybe didn’t want to be there. I may have no interest whatsoever in the theme of the party.

It’s wrong. Ask people if they want to join the party.

Is that so hard Curly? I mean you’re connected, right? You would be able to send them a quick email, yes? Or did you add a a few thousand friends just for social proof and know nothing about them and what they would like? Mmm.

‘But people can leave’, you may say.

Why add people in the first place Curly?

Come on. Without their permission?

  • Did you get taught no manners?
  • Did you ask if they wanted to belong to the group?
  • Did you enquire if the group would be something they would be interested in?
  • Sure people can leave. But again why would you not ask for permission in the first place?

And lastly Curly

Please quit stealing email addresses and adding them to your email list. This is rude, illegal, and unacceptable. Spend some money and time learning how to build a beautiful, meaningful, responsive list and quit making a fool out of yourself and your business.

Treat people online how you would treat them offline. Here’s a class from the same guys who do the Facebook Course: WEBINAR: 9 Businesses Doing Facebook Right. Enjoy!

Your Turn

Is this just my experience? What has been your experience of these features on Facebook?

 

Okay, this event is very good. Promise. 

Web’s Biggest Facebook Marketing Event 
Join 20 experts (including Mari Smith, Amy Porterfield, Dave Kerpen and experts from Campbell’s Soup, Autodesk and Intel) as they help you master Facebook marketing at Facebook Success Summit 2012. Fully online. Click here for sample class.

 

5 (Tiny) Ways To Show Website Visitors You Do Care

August 22 Dawn

Today I received an email from someone with the subject heading ‘Urgent’ — they had used my contact form to send me details (telephone number included) of a friend.

They believed that the contact form was public, therefore their friends’ details would be all over Google in a few hours, hence the urgency for any correction to be made.

What if other people haven’t sent a message or used the contact form because they thought the same thing?

The fix? This one was easy I just added a line of text right before the form reading ‘your inquiry is private and sent to my inbox only’ – a small thing to do, but these small things make the difference especially online.

Why?

What we think is obvious or apparent may not be to others.

Here’s a few more, and I’m inviting you to go to your website as a visitor, or ask someone who has never been to your website before to head over and ask them for feedback.

Better still, sit with them and watch their behaviour. Where do they go first? What do they click on? What are they asking? Do they like flash?

Payment for goods: I use PayPal. Some people don’t have a PayPal account so underneath your ‘buy’ button add a quick line of text ‘you don’t need a PayPal account to purchase’. You may also want to add ‘orders are processed by [insert name of merchant], we don’t store your payment details’. What does your say? Does it make people feel super safe to buy from you?

Tell people what will happen next. A few months ago another email from an angry person saying I sent to many emails. They had signed up for the updates (3 emails the first week) and all the free resources. Yes, I agree they got bombarded. Probably about 23 emails in the first week.

The free resources on this site are auto responders, all set to go out at a certain time, of course, people can sign up for them all. But I needed to tell people what to expect.

The solution was easy I added to the sign-up areas ‘if you have signed up for all the resources on the website, expect plenty emails the first week, it calms down after that!’ 

Tell people what to expect from you, even if you can’t do it at the point of sign up, do it in an email or on a thank you page. And then do what you promised.

Not receiving information. Sometimes my email provider shows a delay in sending out automatic welcome/hello/how you doing messages. Tell people on your thank you pages ‘there may be a teeny delay. If you haven’t got what you asked for in 10 minutes, please try again, or tell me so I can help you out.’

What would you expect to happen? Break down your processes into stages and take people by the hand each step of the way.

Accessibility: Is your website easy to read? The text on this website used to be size 12 — far too small. Yes, someone told me. Change made.

About Page: the second most viewed page on your or any website. Can people find yours? As you ask someone to go through your website, say nothing but watch how they interact with it, did they go there? Make it visible.

Note to self: need to add mine back in the sidebar.

A FAQ page: (and writing this, I can’t see the link to mine anymore. Whoops. Needs found.) A FAQ is a great page, here’s one from my firewalking website – again think about users to your website and what they will be asking, what do people typically ask you about the work you do?

This page is also a great place to start to own your own voice in your website content.

Give it a call to action. A submit question box would be great on this page.

Final thoughts: websites are never finished, they always need tweaked and worked on. I see so much on my own. Don’t get overwhelmed, make the amendments as you go if needed.

Your Turn

Do you have a quick tip that you want to share? One that someone pointed it out to you? Feel free to share below.

 

 

 

 

What Would You Do If Someone Stole Your Creative Ideas?

August 21 Dawn

Love them anyway I say and…

People take ‘credit’ (or should that read admiration and applause) for ideas that didn’t light up and go ping in their own head.

Famous peeps too including: Thomas-I-didn’t-invent-the-light-bulb-Edison, go and visit The Oatmeal for the deets.

I’m not speaking about copying work, that’s plain old plagiarism. If you do that. Stop. Have belief in your own work.

No, more about when people blatantly jump on your idea and tell people (or let them believe) that they were the original idea-thinker-upper.

Do you knowingly steal? Stop it, okay? It’s highly annoying. And quite frankly we really don’t know what to do when you do it. Which is just ridiculous because you’re the one being unethical.

You’re the boss you say? We don’t care if you’re the CEO, stealing is wrong. Use your by-title-only-power on us little old cogs if you must, but pray that the organisation never introduces 360 degree feedback — ’cause you’ll be screwed.

Anyhoo, happened or happening to you?

Do you…?

  • Leave it? (Head says: Am I letting people walk over me?)
  • Put others straight? (Head says: I’ll look like a whiner.)
  • Tell people it was your idea? (Head says: Throw out your dummy-tit why don’t you.)
  • Confront them and let them know your pissed? (Head says: Oh no! Conflict.)
  • Let it go. Learn from the lesson and move on? (Head says: No. What if they do it again?)
  • Begin to believe in Karma? (Head says: they will get their comeuppance one day!)

What a drama of the head variety?

But does it have to be?

I haven’t got an answer here, there are too many variables. Does it depend on how you live your life and your own values? Does it depend on the impact the borrowing will have: someone getting a promotion because of an idea, a wage rise, a slap on the back and well done?

Or should that matter? Should we confront the borrower regardless of the circumstances, accident or not?

What if the idea is borrowed, implemented and bombs?

What would I suggest? Again, it depends.

But I’d suggest:

  • Show respect for the person, even though their behaviour and action wasn’t respectful to you.
  • Lead by example. Even if your situation isn’t solved, give credit to their ideas.
  • Remember an idea is nothing until it’s implemented. People notice the action, not the thought behind the action.
  • Find out the intent behind the borrow: was it an accident or malicious. Once is an accident. Twice is a problem.
  • Own what you feel, own what you say. If you need to have words, have them. With respect, give the other person an opportunity to change their behaviour — they’ll be less defensive if you comment on the behaviour and not them as a person.

But that’s me…

The question is

What would you do if someone stole your idea(s)? Please leave ‘your ideas’ below in the comments.

 

Want To See Results? Apply Strategy First (+ Cat Update!)

August 20 Dawn

(Update: Tipsy died on the 4th of November. Not from his back injury would you believe. Why is the loss of a pet one of the worst things in the world?) 

Remember last week I told you Tipsy cat broke his back.

He’s HOME. (Not shouting. Caps intentionally used to display signs of glee and happiness.)

Because he can hardly walk at the mo there are various Kitty Nurse duties I’ll be undertaking for the next couple of months. He has achieved what all cats really want: his personal Nurse/Chef/Maid/Cleaner and yet he dares gives me a killer cat look.

My roles and responsibilities include supporting him to use the loo (his loo, not the human loo!)

He won’t shame himself or lower is furry standards to go in the lovely tray in his temporary prison (cage) which sits in the living room, so he has to be transported to his preferred cat litter tray away at the other end of the house.

Why don’t I just move the cage? Tactic. Tried it. He raised the dead with his howls.

This sounds an easy task, huh? Moving a cat from one room to another.

Nope, it’s a teeny kitty military operation.

A mission.

And required some careful planning as he can’t be picked up.

A strategy had to be in place before the tactical maneuvers.

Strategy:  the art of planning and directing overall military operations and movements in a war or battle.

Tactic: the art or science of disposing or managing military forces to best advantage against the enemy.

Okay, I’m not at war with the Tipsy cat and he’s not my enemy (but I’m his apparently at the moment) and more importantly…

What on the F-ur has this got to do with your life?

Let me give you some examples of tactics before strategy…

There’s this one: small biz owner jumping on every social media tool (tactics), hitting submit and publish without having a strategy in place for why they are using social media in the first place.

Here’s another:  trainer launching a course or event without knowing if people are hungry for it and no strategy to find out, left with nobody signing up for their event.

How about this: solo biz owner starting a blog then having no strategy for what they are actually blogging for.

Or this: business owner starts a newsletter, with no strategy about what why they hell they are sending a newsletter in the first place.

Try this: person who hates their job applies for anything, as opposed to working out a strategy to achieving employment in a role they love.

I could go on, and on, and on.

There is nothing wrong with the tactics, you need strategy and tactics. The problem is applying them before working out a strategy.

Strategy comes first.

I mean we wouldn’t just pitch up at the airport and ask the first airline pilot we clap eyes upon to take us on holiday, would we? No, we would plan it, work out the details, choose a place that fits our needs, decide why we want to go to that place specifically, discover things we would like to see when we get there, We would probably visualise ourselves being there before we actually are.

We wouldn’t just turn up in our Lycra at the start of a marathon having done no training, preparation or spent time breaking in of our snazzy new trainers, would we? No, we would need a strategy in place and then work out with tactics we’ll apply so on the day we arrive we know we have some hope of completing the darn thing.

A strategy is laying out the big picture (the wood) and tactics are what you apply to achieve the big picture (the trees).

First is the vision: what you want to achieve, be, do, make happen or the dream (includes the why).

Second is the strategy: what needs to happen to achieve the vision.

The third is the tactics: how you will achieve the strategy (what are you going to use and apply?)

Where are you applying tactics which aren’t working at present, do you have a strategy?

If not, jump back a teeny little and take some time mapping out the big picture and then ask yourself what are the best tactics to apply.

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