Here’s the problem…
Solo biz owner realises that they need build their list.
Solo biz owner then adds a little email form to their website so that they can offer visitors a way to connect further.
Solo biz owner gets people saying ‘yes, please, tell me more from time to time’.
Scared Solo biz owner never gets back in touch. They are scared to send anything. Scared that people may unsubscribe. Scared that people may not like what they have to say and offer.
And so on.
As solo biz owners we all know the importance of ‘the list’.
Some spend a fortune on learning how to ‘build their list’ and then they don’t do anything with it!
Is that you?
If you have a great offer or message, you know that what you do can change a person life or circumstances and you are scared to tell them, what does that say about you, not them?
What a waste!
Either you don’t believe in your own message and service or what, are you scared they may unsubscribe from your list? Are you worried you may offend them? Are you going to embarass yourself? Do you think you communicate to much?
Let’s get a huge handle on this.
If you’ve subscribers or a list, and you know they have deliberately signed up (opt-in) because they wanted to hear from you, for goodness sake talk to them. They aren’t going to talk back to you unless you open the conversation.
And yes, every time you send an email, write a Facebook update, send out a newsletter (online or off) there will be some people who then decide that they don’t want to continue a relationship with you.
Say thank-you and let them go! If they ever want to return, they will.
Sure you’ll be sorry to see them go, you may even be upset when you read the email from your server saying ‘Unsubscribe’, and you may be left with thoughts such as ‘what did I do wrong?’, ‘why have they unsubscribe?’, ‘what have I done to annoy them?’
Nothing. Yes, your message may not be interesting enough for them, they may not like what they read, they could be having a bad day, you may be boring, they may not like the color of the fonts you used…unless they specifically give you feedback you’ll never know.
You may be thinking you sent your best work, and still you get a few unsubscribes.
You cannot be all and everything to everyone, which is why you must hit ‘send’, you must, no holding back.
You’ll be much happier knowing that the people who are reading your messages still want to hear from you. The people that don’t were never ever going to purchase your services anyway. They need to be released in order to let the people you want to work with be there.
Hit the SEND button!
Oh, and if unsubsribes really hurt that much. Set up your email account to send all unsubscribe messages to your deleted items folder. That way you’ll never see them.
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